MEDIA: Profiling Young Entrepreneurs

"Launched in 2010 by Paula Ward, Know The Game is a unique and innovative consulting firm focused on educating people about Australian sports. Via face to face workshops, we teach the fundamentals of particular Australian sports so participants are able to engage in conversations with others about it – be it across the boardroom table, around the water cooler, in the corporate sporting box, at school with teachers and parents or at a friend’s BBQ. 

Sport dominates the Australian culture and we want everyone to be able to be included and engage in conversations about the game, and go to a game and follow what is happening. This is particularly relevant for people who have not grown up in Australia, or have not watched or played the local sports."

Thanks to Mat Beeche, Editor of Shoe String Launch Magazine, for highlighting Know The Game.